Landing Page Direction
Visual explorations for bold page openings with strong hero imagery and immediate content hierarchy.
I developed a cross platform (PC and Mobile) website design for Generous Health, focusing on strong visual hierarchy, storytelling, and responsive presentation. The project included landing page direction with bold hero imagery, layout studies to maintain clarity across devices, and supporting brand elements to create a cohesive digital presence. I used Figma for design and prototyping, and Adobe Creative Suite for asset creation. The core idea was to create a health care application designed to bridge the gap between uninsured patients and accessibl medical guidance. The platform allows users to submit urgent health questions through video calls or email, connecting them with medical students who can provide general advice and support.
Visual explorations for bold page openings with strong hero imagery and immediate content hierarchy.
Design passes focused on maintaining clarity and rhythm as content shifts between desktop and smaller screens.
Supporting visual pieces that extend the identity system beyond a single page and create a more cohesive digital presence.